LANGLEY, B.C. – The BCHL has announced a partnership with Cizzle Brands Inc., maker of CWENCH Hyrdation, a next-generation sports drink, making CWENCH the exclusive hydration partner of the league for the 2024-25 season.
Launched in the spring of this year, CWENCH is the result of extensive collaboration among world-class athletes and elite trainers, including strength coach Andy O’Brien, and the Cizzle Brands team and is endorsed by well-known athletes, including former NHL MVP Nathan MacKinnon, Montreal Canadiens forward Cole Caufield, NBA All-Star Andrew Wiggins and Canadian Olympic soccer player Adriana Leon.
Through their partnership with the BCHL, CWENCH will be highly visible to fans, with a patch on every team jersey, bottles and towels on the benches of BCHL teams, at league events and more.
“We are excited to bring CWENCH on as a league partner for this season,” said Chris Hebb, BCHL Chief Executive Officer. “The BCHL is modern hockey, so it only made sense for us to partner with an innovative company like Cizzle Brands to bring CWENCH Hydration to our teams and players.”
BCHL fans will be notified of special CWENCH promotions and offers throughout the year as part of their partnership with the league.
“We started Cizzle Brands with a goal to produce the world’s best made and healthiest sports drink, and that’s what we’ve done with CWENCH,” said John Celenza, Founder & CEO of Cizzle Brands. “We are delighted that the BCHL, which is producing some of the best hockey players in Canada, has selected us as their hydration partner. It reflects their commitment to supporting and hydrating their athletes in the best ways possible.”
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About the BCHL:
Sending more players on to Division I college hockey every season than any other hockey league in Canada, the BCHL has established itself as a national leader in the development of young student athletes. Considering approximately a third of today’s NHL is made up of NCAA alumni, the BCHL has become a breeding ground for some the sport’s most elite and successful players. In 2023-24 alone, there were a BCHL-record 292 players in the league with NCAA Division I scholarships. The BCHL is also a leader in player safety, with a full-time Department of Player Safety, as well as a league-wide independent Safe Sport Officer and an individual Athlete Advocate assigned to all 21 teams.
The BCHL is: Modern Hockey.
About Cizzle Brands Ltd.:
Cizzle Brands Ltd. is elevating the game in health & wellness. Its first product, CWENCH Hydration, which is now available across Canada, is the result of extensive collaboration and testing with leading athletes and trainers across various elite sports. CWENCH is hydrating passion and performance in both competitive sports and those living a healthy, vibrant, active lifestyle.
For more information visit https://www.cwenchhydration.com
BCHL Media Contact:
Cizzle Brands Ltd. Media Contact:
Ronan Levy
Chief Strategy Officer
Cizzle Brands Ltd.
416-505-0929
Chief Strategy Officer
Cizzle Brands Ltd.
416-505-0929
