Strengthening Ties with Fans: The Langley Rivermen’s Brand Revamp Announced
Langley, BC – June 20, 2023 – LANGLEY, BC — As the Langley Rivermen of the British Columbia Hockey League (BCHL) move into a new era under fresh ownership, the team is excited to announce a forthcoming brand refresh. This refinement aims to better encapsulate the team’s spirit, acknowledging the rich legacy while reflecting the evolution of the Rivermen brand.
Aaron Armstrong, the Rivermen’s Brand and Marketing Manager, shed light on the objectives of the brand refresh: “Our goal is to ensure that we maintain our brand’s emotional connection with our fans while also ensuring our image remains current and robust in the evolving sports landscape. It isn’t just about creating a new look, but about refining our identity.”
He further highlighted the importance of looking back to the Rivermen’s past and previous Langley teams: “Our rebranding efforts incorporate a profound respect for our team’s history. We believe that our past successes and experiences are essential components of our brand’s rejuvenation.”
The proposed brand refresh comprises several key elements. The first involves a simpler colour palette. While the team’s signature darker blue will continue to be a dominant presence, thus maintaining a commitment to continuity and historical identity, other colour modifications will reflect the new era of the Rivermen. A change of typeface is also planned to embody the team’s forward-looking stance and the dynamism of the players on the ice.
However, Armstrong emphasized the importance of familiar elements and symbols in branding: “We understand the power of familiar elements and symbols. Therefore, the core icon, the heart of our logo, will remain intact. It will continue to encapsulate the ethos and feelings the Langley Rivermen have come to represent over the years.”
In essence, this rebranding is a delicate balance between new and old, simplicity and depth. It is about evolving with the times while still respecting and honouring the legacy of the Langley Rivermen.
As we embark on the journey towards the 2023-2024 season, we will gradually unveil more exciting details about our brand refresh. This step-by-step revelation will not only build anticipation but will also provide our fans and stakeholders a deeper understanding of our new era while we gear up for the this season’s puck drop. Stay tuned for these insightful updates, coming soon.
For more information, please visit our website or contact the Langley Rivermen’s media relations department.
